NewStatesman Media Group (NSMG) - development and design of brand guide book including logo design.

 

Brief:

NSMG is part of NewStatesman company and the logo should show a clear connection with the main brand. 

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Goal:

To create clear brand guidelines to be used by design, marketing and publishing team to keep the brand style and guidelines together.

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Work:

Development logo design with a strong connection to NewStatesment brand, presenting ideas and variations to stakeholders to make a decision.

Collecting information about the existing brand and teams who will use the brand guidelines. Creating brand guidelines containing information about the logo, colors, typography and other details.

 

Software:

Adobe Illustrator, Adobe XD.  

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Full version PDF guidelines is here.

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