NewStatesman Media Group
NewStatesman Media Group (NSMG) - development and design of brand guide book including logo design.
NSMG is part of NewStatesman company and the logo should show a clear connection with the main brand.
To create clear brand guidelines to be used by design, marketing and publishing team to keep the brand style and guidelines together.
Development logo design with a strong connection to NewStatesment brand, presenting ideas and variations to stakeholders to make a decision.
Collecting information about the existing brand and teams who will use the brand guidelines. Creating brand guidelines containing information about the logo, colors, typography and other details.
Adobe Illustrator, Adobe XD.
Full version PDF guidelines is here.